Forestry expert · Nature-tech product lead

Bridging nature, science, tech, and the people who make it real.

Carbon, agroforestry and biochar projects from pre-feasibility to scale — and the digital systems that make them verifiable. I work on both sides, which is why the tools I help build get used in the field and the projects I design survive an audit.

See my work ↓

A translator between global climate agendas and field reality.

Simeon Max working with communities in the field

I work at the intersection of strategy and implementation — bridging the gap between climate finance in the Global North and field reality in the Global South. 11+ years of building community, scaling nature-tech platforms, and fundraising for restoration impact across mangroves, agroforestry, biochar and beyond.

My career began with a year of hands-on fieldwork at an Indigenous tree nursery in the Philippines, leading directly into managing a 1,200-farmer agroforestry program in Kalimantan with Fairventures. At ETH Zurich's Crowther Lab I co-shaped Restor and scaled its practitioner community from zero to 8,500 users in three years. I co-founded GainForest to build transparent payment systems for verified nature impact — including mangrove and blue carbon projects. Over the years, I've built a deep network across the nature restoration space: investors, funders, policymakers, scientists and field teams across East Africa, Southeast Asia and Latin America.

That's the gap I close for clients: strategy that holds up in boardrooms, implementation that works in the field, and the community, network and fundraising chops to connect the two.

11 + Years in the field
11 Global South countries
1 M+ Funding mobilized
8,500 + Users built at Restor in 3 years

Field experience across 11 countries

World map showing countries where Simeon has field experience

Solutions for your
nature venture

Scoping a carbon project? Scaling a nature-tech platform? Figuring out if AI can actually help your field team? Pick your lane.

For: Project developers, NGOs and land-use programmes weighing carbon finance.

Carbon & Biochar Project Development

Carbon finance only works if the project works for the farmers inside it. I take ARR, agroforestry and biochar projects from the first honest question to a credit pathway — designed with the community from the baseline up, and built to survive an audit.

  • Pre-feasibility and standard fit (Plan Vivo, Verra, Gold Standard, CSI, insetting)
  • PDD development and review
  • MRV and digital MRV (dMRV) plan design
  • Participatory baselines and community engagement design
  • Theory of change and programme architecture
  • Non-carbon agroforestry and land-use programme design
  • Credit pathway and revenue-share strategy

For: Platform teams, nature-tech startups and funders building field-facing tools.

Nature-Tech Product & dMRV

Most climate software fails at the last mile. I work on the seam — between the people specifying the tool and the people who have to use it on a slow phone, in a field, in the rain.

  • dMRV system architecture and tool selection
  • Product strategy and roadmapping
  • UX research with field users — what breaks before it ships
  • Field team onboarding, training curricula and adoption

For: Conservation and development organisations deciding what to do about AI.

AI for Conservation & Field Teams

Most AI advice assumes reliable connectivity, clean data and someone technical in the room. I start from where your organisation actually is — and I'll tell you when the answer is "not yet."

  • Use-case identification — where AI earns its keep, and where it doesn't
  • Adoption strategy and roadmap
  • Hands-on workshops for non-technical field teams
  • Tool selection, data readiness and responsible AI practice

Carbon Readiness Sprint

For project developers who need to know whether certification is actually viable — before spending real money on a PDD.

3-week fixed scope
from 4,900
  • Standard fit assessmentwhich standard suits your operating model (CSI, Plan Vivo, Verra, Gold Standard, insetting via SustainCert) and, more usefully, which ones will waste your time
  • Indicative volume & cost stacktCO₂e per year, registration, audit, dMRV, label fees, break-even price per tonne
  • The blind spot nobody has raised yetin writing
  • Go / no-go recommendationwith named kill criteria
  • Written memoplus a 60-minute walkthrough
Twenty minutes. I'll tell you what I see.

How I work

Project-based 4–12 week sprints with a clear deliverable
Monthly retainer Ongoing advisory when you need a trusted sounding board
Long-term support Embedded handholding through growth, pivots and scaling

Nature-tech
platforms I've shaped

TREEO Platform
treeo.one

TREEO

Origin team · Concept & Prototype

Won the Google Impact Challenge Germany 2018. Designed the original concept, built the prototype, and led the start-up inception phase at Fairventures Worldwide — before it was spun out and branded as TREEO. Full exposure to local contexts while integrating solutions into international frameworks (donors, corporate, compliance).

Visit treeo.one
RESTOR Platform
restor.eco

RESTOR

Community Engagement Officer · Product

Grew the global restoration practitioner community from 0 to 8,500 in three years. Built the platform with Google as technology partner — connecting developers, scientists and field users to shape use cases that actually work on the ground.

Visit restor.eco
GainForest Map
maps.gainforest.app

GAINFOREST

Co-creator, Product & Community

Conceptualized and deployed a dMRV system with community projects. Designed the platform, facilitated direct digital payments to communities worldwide for nature stewardship evidenced by hard data collection. Built community tools and organized a 150-person AI-and-environment conference.

Visit GainForest

Built and led work at:

ETH Zurich · Crowther Lab Fairventures Worldwide GainForest Cloud to Street TU Munich Yale School of the Environment Solidaridad

What people say

“Simeon was the link between Restor’s users and the people building its tech and science. He made sure the team designing the platform understood the practitioners who would use it, and carried what he heard from people restoring land back into the product. He drove adoption from zero to 8,500 users worldwide, with thousands of projects uploaded. Very few people can hold both the field reality and the technology in their head at once. Simeon does.”
Tom Crowther
Tom Crowther Founder & Professor, Crowther Lab · ETH Zurich
“Lookfar greatly appreciated the opportunity to work with Simeon to help us build up our AI capabilities in support of our biodiversity conservation mission. Simeon shared his extensive technical and practical knowledge with us in a way that was clear, organized, and actionable — a great way to start our AI journey. We look forward to working with Simeon again in the future.”
Scott Stone
Scott Stone Founder & CEO, Lookfar Conservation
“Simeon joined us as we began integrating trees into our organic cereal and poverty reduction programming. He’s deeply attuned to our needs and capacities, integrates seamlessly into our German-Ugandan team, and helps us move climate solution strategies from idea to implementation. He’s honest about what works and what doesn’t, has a sharp sense for where the field is moving, and tells us what we don’t want to hear when we need to hear it. We continue to rely on him.”
Daniel Ostertag
Daniel Ostertag Chief Operating Officer
Case Study

Carbon co-financing feasibility for a Ugandan smallholder network

Can carbon finance help pay for a smallholder agroforestry programme — and if so, how?

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Citizen Science for Biodiversity Conservation: A Summary of Our Learnings at GainForest

GainForest

Read on LinkedIn →

The Agroforestry Co-Design Guide: Designing WITH Farmers, Not FOR Them

Agroforestry

Read on LinkedIn →